For the last decade, the Canadian marketing playbook has had a predictable rhythm. Around October or November, a flurry of Diwali ads appears on Instagram. Warm lighting. Marigold garlands. A family gathered around a table. Then November arrives, and so does the silence. And just before spring, the red envelopes and dragon motifs arrive for Lunar New Year. A few weeks later, silence again. Then the crescent and minarets show…

Read More